FUCK YEAH, GENDERQUEERS
-
The Codes of Gender
In this short documentary about gender as a ritualized cultural performance, communication scholar Sut Jhally talks about the late Erving Goffman’s analysis of advertising and applies it to the “contemporary commercial landscape” (TV ads, glossy magazines, billboards, etc.) You should watch it, it’s actually really interesting. Funny how there are so many aspects of advertising linked to the stereotypical “male” or “female” gender. It shows how seemingly trivial things - strength of the grasp of a hand, angle of the head, balance, facial expression - all weave together in advertising to form the socially accepted view of “Man = strong, powerful; woman = weak, submissive”. I’d recommend it to… everyone.
- notesurl
Author
A blog to celebrate all things transgender, third gender, male, female, neutrois, neutral, genderless, pangender, genderfluid, polygender, androgyne and genderqueer in any way. Warning: contains copious amounts of genderfuck.
